Offering new features such as on-demand services to drivers can also create new revenue streams – and help car makers position themselves closer to the connected everyday lives of their drivers.Īnd in the end, this may be the biggest asset of all. As human beings and drivers, we increasingly see digitalization as a given, and there is hardly an aspect of our daily routine that isn’t powered by software. The connected lifestyle this facilitates is something we still enthusiastically debate, and of which we still have to learn the full consequences. #Becker traffic assist high speed ii karten update drivers full# #Becker traffic assist high speed ii karten update drivers drivers#īut for both drivers and carmakers, this software-driven reality offers brand new ways of understanding and using our cars, and therefore the relationship between both. In other words, the opportunity to tweak, improve and fix vehicles through OTA updates creates a new ownership dynamic and paves the way for a customer relationship that essentially never ends, to the benefits of both. In fact, since 2018, with the introduction of BMW Operating System 7, BMW has slowly but surely been ramping up its efforts to continuously review and improve the millions of lines of code that make up your vehicle’s central nervous system.
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